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Braluma licensee with tablet at the unit reception, with uniformed team operating in the background

Partner selection for 2027

Your multiservice business. Automated and ready to grow.

A stronger starting point than building from scratch. Replace manual process chaos with the Braluma ecosystem, combining AI and automation to lead your region.

Request a free feasibility review for your city. We are selecting exclusive business partners to lead each operation.

All the essential technologies, natively integrated

Google AdsHigh-intent search
Official WhatsAppConnected to the Inbox
InstagramChat in the CRM
Facebook AdsDirect leads

* Facebook, Instagram, WhatsApp, and Meta are trademarks of Meta Platforms, Inc. Google is a trademark of Google LLC.

National opening · 2027

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Built from real experience in the services industry.

More than four years of operational experience in services, combined with the independent development of Braluma technology and processes.

Arthur Porfirio De Souza, Braluma Founder
“Our goal is not only to provide software, but to deliver the complete operating engine you need to lead your region.”
Arthur Porfirio De SouzaFounder
Braluma licensee working on a laptop at the unit, with the team operating in the background

Your business. The Braluma foundation.

Build a local service operation for homes and businesses. Braluma provides an integrated foundation so you do not have to assemble the brand, technology, processes, training, and tools separately.

Win customers

Organize support, opportunities, conversations, and commercial relationships.

Run the operation

Manage professionals, availability, schedules, services, and delivery.

Develop the business

Use data, training, the Braluma Consultant, and support to make better decisions and improve the operation.

The Braluma operating engine

Braluma does more than store information. It helps move your operation forward by connecting acquisition, communication, and operations.

Customer journey

How you win and retain customers

1

Acquisition

Google + Meta Ads

2

Capture

Lead enters Braluma

3

Support

Unified Inbox (WhatsApp)

4

Conversion

Quote & Scheduling

5

Operations

Allocation & Delivery

6

Retention

Rescheduling / Recurrence

Professional journey

How you recruit and activate professionals

1

Attraction

Recruiting campaign

2

Automatic screening

AI evaluates and scores

3

Selection

Operator compares candidates

4

Hiring

Verification and onboarding

5

Activation

Allocation to services

Strategic automation

Braluma does more than store information. It moves your operation forward automatically and reduces manual work.

If it happens

Lead arrives

Task created

If it happens

Quote stalled

Follow-up

If it happens

Appointment approaching

Notification

If it happens

Service completed

Recurrence offer

LOCAL MARKETING WITH CONTROL

Your region deserves demand. You stay in control.

Connect your own Google Ads and Meta Ads accounts to the Braluma ecosystem. Choose whether your team, an agency, or Braluma operates the campaigns.

Braluma licensee working on a laptop at the unit, with the team operating in the background
CAPTURE PEOPLE ALREADY SEARCHING

Google Ads

Search campaigns for the services and regions your unit serves, sending potential customers to your website and commercial funnel.

  • Focus investment on searches with intent to hire.
  • Track leads and conversions in the unit funnel.
CREATE LOCAL DEMAND

Meta Ads

Campaigns on Instagram and Facebook, including Lead Ads when enabled, turning local interest into contacts that reach your CRM.

  • Use local creative to present your services and team.
  • Receive form leads in the CRM for support and scheduling.

Embedded connection • account in your name

Google Ads • local searchConnected
Meta • Instagram + FacebookConnected

Illustrative example with fictional data. Official OAuth, no password sharing. Provider limits approved before activation.

From click to conversation

Paused until approval

Example

Spent
R$860
Leads
47
Booked
19

Copilot insight: “post-construction cleaning” search converts 2.1× more. Suggestion: move R$120 from Meta to Google this week.

Your account. Your budget. Our operation, if you choose it.

With Braluma Managed Marketing, our team works within the mandate approved for each provider. You can see spend, campaigns, and changes; any change above the limit requires a new approval.

Choose who operates your campaigns

The technology adapts to your stage. You do not need to change accounts or leave an agency you already trust.

You operate

Use Braluma tools while your team keeps campaign decisions in-house.

Your agency operates

Your agency remains responsible for campaigns while Braluma organizes data and results.

Braluma operates

Our team, supported by AI, creates and adjusts campaigns within the approved budget and rules.

From approved budget to continuous improvement

We start with a clear setup and improve the operation using data from your territory.

  1. 1

    Connect your account

    The advertising account remains owned by the licensee.

  2. 2

    Choose the operator

    Decide whether your unit, an agency, or Braluma makes changes.

  3. 3

    Approve the limits

    Google and Meta receive separate budgets, objectives, and rules.

  4. 4

    Create and validate campaigns

    Braluma starts with paused campaigns and activates them only after the required validation.

  5. 5

    Track and learn

    See media, leads, and changes to decide what happens next.

The account and billing remain in your name.
Google and Meta have separate approved budgets.
Operations remain recorded for review and audit.

Media spend is paid directly to Google and/or Meta and is not included in the Braluma service fee. Results depend on the region, offer, operating capacity, and approved investment; lead volume and revenue are not guaranteed.

Evaluate marketing for my region

A complete service portfolio

Serve everyone from families to local businesses. Adapt your offer to what your region needs most.

Residential cleaning
Commercial cleaning
Post-construction cleaning
Move-in / move-out cleaning
Ironing
Organization
Cook services
Senior care
Babysitting
Pet sitting
Recruiting (B2B)
Uniformed Braluma service professionals

One brand. Different services. One operation organized by Braluma.

From interest to launch

The process to become a Braluma partner.

PHASE 01

1. We evaluate

We review your profile, current situation, and region of interest.

PHASE 02

2. We prepare

We present the model, platform, training, and implementation plan.

PHASE 03

3. We launch together

We activate your operation and provide side-by-side support at the start.

You open the business. Braluma provides the operating foundation.

Instead of hiring tools, creating processes, and organizing each part separately, you start with an integrated structure.

Braluma licensee working on a laptop at the unit, with the team operating in the background
Braluma brand

Brand and presence

An identity to present your operation and services to the market.

CRM + integrated channels

Lead generation and support

Organize leads, customers, conversations, and commercial next steps.

Schedule + professionals + services

Operations

Manage availability, bookings, your team, and the operating routine.

Braluma Payments and controls

Finance

Organize charges, professional payouts, and financial information according to enabled capabilities.

Braluma Academy

Training

Deployment, support, operations, and management paths for you and your team.

AI Consultant + Copilot

Decide and execute

Context-aware chat that suggests next steps and drafts tasks for your approval.

See how Braluma works in practice.

Quick tour of AI support, automations, recruiting, Academy, and Copilot Consultant.

Evaluate my regionStart a conversation

Unified Inbox + AI

WhatsApp and Instagram in one screen. AI answers leads and clients, qualifies, and hands off to humans when needed.

FL
Fernanda Lima
WhatsApp • Online
Intent: QuoteCustomer: New lead
Today
AI active • human takes over when needed

Good morning! How much does post-construction cleaning cost for an 80m² apartment?

11:42
AIAI auto-reply • reviewed

Hi Fernanda! The average price for 80m² is R$350 to R$450, depending on the condition. Can we schedule a quick, no-obligation visit?

11:45
Message or / for Copilot…

Automation

From quote follow-ups to appointment reminders, the system works in the background for you.

Automation Rules
Operational readiness
Automation only moves forward when channels, services, and scheduling are configured.
WhatsAppReady
Connected channel for support
ServicesReady
Catalog and pricing available
SchedulingNeeds attention
Schedule rules reviewed
Lead automationReady
Follow-ups and reminders controlled
Automated routine
Active

The unit tracks triggers, messages, and next steps in one operating flow.

Quote Follow-up
If a quote was sent 24h ago with no response
Then send a message via WhatsApp
Trigger: TimeAction: Message
Appointment Reminder
If a service is scheduled for tomorrow
Then notify the customer and professional

AI Recruiting

Capture candidates and let AI score and rank the best profiles for your operation.

AI Recruiting
Candidate funnel
New
12
Analysis
8
References
5
Approved
4
Activated
3
Cleaning Professional Candidates

Academy

Deployment and operations paths to train you and your professionals.

Braluma Academy
Paths and training
Braluma Academy
Learning paths and operating processes
Continue where you left off
Learning Paths

AI Consultant + Copilot

Context-aware chat that helps you decide and executes tasks for your approval.

AI Consultant + Copilot
With your unit context
2h ago
Insight: 3 quotes stalled for 48h • R$1,240 in recurring potential.
Context-aware conversation

How much for a 4h cleaning in Jardim Sul?

Based on your catalog and travel: R$280 to R$320, 42% margin. Should I draft the follow-up task for the 3 stalled leads?

Task ready to approve
Send WhatsApp follow-up to 3 leads • tomorrow 9am
Approve and runReview
Actions Copilot executes
Ask availability
WhatsApp to active team
Charge overdue
4 invoices • +3 days
Optimize routes
Saves ~40min tomorrow
Illustrative example with fictional data. Copilot always asks for approval before running.

The power of recurring, predictable business

Unlike businesses focused on one-time sales, Braluma services support recurring work and a more predictable customer base, building lasting customer relationships.

First service

Rescheduling

Recurring customer

Active portfolio

The Braluma Method

Optimize and automate processes so you can accelerate sales and focus fully on the customer.

1. Automated sales

Automation captures, qualifies, and quickly converts leads into sales.

2. Intelligent management

The software organizes customers, professionals, and schedules without manual effort.

3. Connected operations

Monitor every service in real time with quality controls.

4. Scale with AI

Use indicator analysis and automated intelligence to accelerate your business.

Operating foundation

All-in-one software • 24/7 AI Consultant • Automation • Human support

Start alone, choose Braluma, or join a traditional franchise?

Starting alone gives you freedom, but requires building everything. Traditional franchises provide structure, but impose many rules. Braluma aims to combine structure, technology, and local autonomy.

Braluma
  • Brand: professional brand licensing focused on digital innovation.
  • Technology: modern all-in-one software focused on automation.
  • Processes: technology-guided routines and specialized AI.
  • Autonomy: high local autonomy with technology support.
  • Customers: the local customer base belongs to your operation within the contractual scope.
  • Fair exit: an amicable termination transition governed by contract, without abusive penalties.
Apply for my region

There are different ways to build a business. Braluma offers more structure than starting alone while preserving greater local autonomy.

* Conditions, fees, rights, and restrictions vary across networks and contracts. Review the documents and contract before signing.

Braluma licensee working on a laptop at the unit, with the team operating in the background

A region to develop your Braluma operation.

The Braluma Network may work with protected operating areas defined by market characteristics, coverage, and operating capacity. Conditions for each region will be presented during the selection process and formalized in the applicable documentation.

Evaluate my region for 2027
2027 expansion

Regional review and next steps

Work closely with our team, learn the model early, and participate in the first phases of our national expansion.

Evaluate my region

How the process works

  • Register interest with no obligation

  • Mutual profile review

  • Feasibility and regional protection review

  • Regional review and next steps

Registration does not automatically guarantee a discount, early exclusivity, territory reservation, or contractual priority. Conditions are reviewed individually.

Evaluate my region for 2027

Register your interest and start the profile and regional review process.

The review is free and carries no obligation. Detailed amounts are presented only after the area is confirmed.
Frequently asked questions

Questions before you start

The main questions about operations, cities, services, and the Braluma structure.